this was a semester-long project for my media planning class for my advertising minor.
i was asked to choose a product found in a grocery store. i love mac & cheese and i've always enjoyed the look of Annie's branding (heck, it matches my own visual identity!)
to begin, i was tasked to learn absolutely everything i could about the brand and the product, including the audience surrounding the brand.
along with researching information surrounding the brand, i was taught how to use MRI Simmons, which supported my project going forward. from the data collected by MRI Simmons, i framed out who i wanted to target for this media plan.
i decided to target Annie's current audience (mothers of young children) and extending to gym-going college students, who have been noted of customers of Annie's in the past.
the deliverables of the media plan included a presentation and companion outline, which narratively details out the content delivered in the presentation. the outline would also serve as a takeaway piece for the client.
Media Plan Outline
Media Plan Presentation
