![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/284721c6-dab3-4bf6-ac48-e854b7fc26a3_rw_1920.png?h=59ced926894b178818f41b96aa3de9ae)
Vim & Vigor is a fictional pop-up bar brand. I was thinking masquerade, dark academia-ish, and ornate.
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/74936f42-4ed9-4936-ba03-08960b79b695_rw_3840.jpg?h=5875507e7c8ec9b542c602ef04cfd9a8)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/26953ca4-87e6-4b29-94e0-a70205fbe120_rw_1920.jpeg?h=eb321b012c3e00ac33c3d25c9aa34397)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/9f5a6334-472f-4e09-990c-f790dfeb1adf_rw_1920.jpeg?h=c41136a2020906102ec8c0e2c36c854d)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/e8ae8247-8808-40c5-bbf6-583412b443ed_rw_1920.jpeg?h=f32ef8af926b0d88a9b239bb246501ef)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/e49ec84c-40c7-4c36-a00a-5ef2d8a6cddc_rw_1920.jpeg?h=e8d17823ae261ab75cf1ac4c2746735b)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/45d5718b-59eb-4da8-b938-36bd545c4d48_rw_1920.jpeg?h=1d6d5787b8dece18bff6445c3856b1a2)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/6e9ded8b-ecd7-4e7b-b43f-3a14ee09fecd_rw_1920.jpeg?h=ada60e905a2c1eb8367821c4c5cd0b10)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/7a5d5415-a211-4160-8a16-1f9c0a9fc5c4_rw_1920.png?h=cd1dfbd2bdf6155abcabf978163a6921)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/a4ed3072-dfd8-422c-86d2-b75d75c6d808_rw_1920.png?h=46768479506d18d3d2ce462b048ca870)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/832586ac-21f2-4955-aaa0-8e3f906dd614_rw_1920.png?h=a424703b42c5175f0b480c369b20ed05)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/e185052b-50ee-4a1a-bc8d-bd5cc907bc13_rw_1920.png?h=a9320fa47f4af59bbe28d03095f610b0)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/a6d5cc7e-bff8-4eeb-951f-02d96c8549b2_rw_1920.png?h=25d85f4e81e5c439462a7ac111ba02ca)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/845cccba-d1c6-4b13-bc03-f9e490573f60_rw_1920.png?h=4ccb401298e03608512fe1bb60b6c65e)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/5bef269a-349f-43bd-b89e-fa77474adbdb_rw_1920.png?h=2deedce277c109dfee03fcf6b06d148e)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/51b51aad-54d7-4904-b6ed-bfbd777bf604_rw_1920.png?h=e7573b658a523747e4247fdf6e034789)
Rounds of revisions. Not much stayed from the original round of sketching. The emblem still kept that frame. The double, upside-down ampersand was geometrically tightened up.
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/9fab63fe-1a12-4aa4-a683-5e96abe7c327_rw_600.png?h=3262a852e499fc0bf55f19317872fac1)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/fd1ed774-50ff-4eff-adc2-d243da730b02_rw_600.png?h=de19169540817311c81e9378850d3627)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/63ac4df4-cd8c-4e02-98f4-92c9201eeb35_rw_600.png?h=7687398555474707cefab26ccd4f54c9)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/dbaef175-bb24-44d6-95ed-f74979523530_rw_600.png?h=5831e0f7a991ef9d256ea4207fa8a802)
Finals! Most things remained from the penultimate round, but I was encouraged to adjust the ampersand to match the other letterforms. Additionally, 'G' and 'O' are given the same vertex as 'V' to the bowl.
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/8e367bf3-2a3d-4a37-98b2-4127f6874e58_rw_1200.png?h=539284e5076005bee84857716c097fea)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/2c32cfbf-95c4-4624-8d04-d1e896ef2b4c_rw_1200.png?h=bc8289b9b8cbbb59aa0fa03f18007c87)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/acfa6483-c0ff-44ed-af67-ccaf076bfd2c_rw_600.png?h=f2e46133273f40fcc4f231aef3a1ca5d)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/3f26c852-b1eb-474e-af6a-f87da95135d0_rw_600.png?h=68c1b1ce5f2f2b74eb37d4babac0d5d0)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/595eb32e-07eb-4d07-8ef6-1d97f0a17e68_rw_1200.png?h=7dfda0cbd94a7833481a7b8d577fd243)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/9bf7788f-6739-48d0-82bd-609e422f7653_rw_1200.png?h=5f03563a572a445f9b5a9c95d20c4fc4)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/9c42cc0b-d560-4bc6-bbea-9496fcfbc55e_rw_1200.png?h=718da6975c5d52b7c26a34f9bb99b8a2)
Interior and exterior applications. The interior required 3 levels of hierarchy—announce, amplify, and explain.
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/24696b13-afaa-4bd6-bf81-f77d0c016cec_rw_600.png?h=a3f4f2d137fcb09f0a89dfa23cdbb396)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/91373b59-ef7e-4d0b-a9c6-a1a83fcd603f_rw_1920.png?h=081ec94af4118fa71831a2374bb856ab)
![](https://cdn.myportfolio.com/834e636b-9d82-4e83-822e-4494cee56f6f/eadc7be7-4fc2-4d59-995f-56f1626b58bc_rw_1920.png?h=8b41e5d05fde9d25fbaf106693cfb162)
Merchandise, apparel, and vehicle graphics.